Popular Culture and Pop Art
Lawrence Alloway

This article was written in 1969, and as the author states "before Op Art came along and wiped it out". Alloway moves to define Pop Art from popular culture, but that the two informed each other, both in subject matter and in production. Popular culture, and the media that relays it, is both entertainment and public service, and has elevated to a higher level as the quality of the media has improved. He contradicts McLuhan, saying that the new forms of media have a "cummulative and expansive" effect, "the number of possibilities and combinations increases with each new channel". No dead media here. Of course, this is written at a time when it is not concievable the level of mass production and mass disposal of the 21st century.