Assuming the Profit Position

"Yoga is not a mass practice," says Deborah Willoughby, founding editor of Yoga International magazine. "It is a direct transmission from teacher to student. And asana [the physical practice] is only one part of it."

"Yoga is a lot about the teacher-student relationship," he says. "When you are a big business and a big corporation, a lot of times the bottom line is drawn above the heart."

"Yoga is an evolving, changing science," he says. "I think it will grow into something far beyond anything we can envision. We are in the caterpillar stage, and we have a butterfly growing. I'm sure Yoga Works thinks they are the butterfly. But we don't know that yet."